Aptivio began as a no-code B2B sales enablement platform built on Bubble.io, leveraging dynamic workflows, campaign automation, and integrations like HubSpot, Salesforce, and LinkedIn via Chrome Extensions. The tech stack was fast for prototyping but brought inherent limitations as the product matured.

With this transition, we had the opportunity—and the responsibility—to design a scalable, semantic Design System that wouldn’t inherit the visual debt of Aptivio, but instead power Boon’s future product experiences with coherence and adaptability.